The Connected TV (CTV) market has been gaining momentum over the last 12 months as more and more people have continued to choose CTV over traditional TV and, in turn, brands have started tapping into the exciting opportunities that CTV advertising presents.

And by now, you may already see connected TV advertising as an excellent choice to skyrocket your own business growth, expand your brand awareness and generate more revenue.

With such a new and emerging channel, there’s a clear need for education to ensure that businesses would fully grasp the possibilities of CTV Advertising.

And with that in mind, we did our best to produce a short guide to help you understand the opportunities that are in Connected TV advertising.

Seamless Integration: QR codes integrate seamlessly into the viewing experience. They appear on-screen without disrupting the content, making it easy for viewers to act on their interest without having to remember a website or phone number.

Measurable Impact: For advertisers, QR codes provide measurable data on engagement. They can track how many people scanned the code and what actions they took afterward, offering valuable insights into the effectiveness of their campaigns.

Enhanced Creativity: The use of QR codes also encourages creative advertising strategies. Brands can design campaigns that are not just visually appealing but also interactive, providing a more immersive experience for the viewer.

Why Viewers Appreciate QR Codes in CTV Ads Convenience:

Viewers appreciate the convenience of QR codes. Instead of having to search for a product or deal mentioned in an ad, they can immediately scan the code and get direct access to the relevant information.

Instant Gratification: In today’s fast-paced world, people want quick and easy access to information. QR codes fulfill this need by providing instant access to whatever the ad is offering, whether it’s a discount, more product details, or a direct purchase link.

Personalization: QR codes can lead to personalized experiences. For example, scanning a code might take a viewer to a personalized landing page tailored to their interests, enhancing their overall experience with the brand.

The Future of CTV Advertising

As CTV continues to rise in popularity, we can expect QR codes and other interactive elements to become even more prevalent in advertising. Brands will continue to innovate, finding new ways to capture viewer attention and drive engagement. For viewers, this means more dynamic and interactive ad experiences that go beyond the traditional commercial break, making the advertising content as engaging as the shows they love to watch.

As classic TV ratings continue to drop, Connected TV advertising gives marketers a new, cost-effective and very powerful medium to expand brand awareness, skyrocket business growth and tap into brand new audiences.

The rate of connected TV growth is astronomical. In fact, 67 percent of households have connected TV and that number just continues to rise.

And such growth paired with in-depth analytics, digital precision, and lifestyle preferences are paving the way for CTV advertising and its endless benefits and opportunities.

Connected TV is a whole new way of advertising that with the help of precise targeting allows you to find the consumers you want to reach and reach them exactly when they are most responsive to your ads.

Connected TV is the next big digital channel that’s very likely going to be the largest digital advertising channel… Ever.

The rate of connected TV growth is astronomical, yet it’s one of the most cost-effective forms of advertising today. The CPM, or cost per thousand impressions, on CTV, ranges from $10-15. This means that for only $15 you can literally reach over 1,000 people.

CTV advertising presents opportunities for businesses of all sizes to reach their desired audience and sell directly to them.

By leveraging CTV Ads successfully, you can significantly grow your business in a predictable and measurable fashion.

Advancements in technology have completely transformed the way the world approaches television. As the number of CTV devices grows, so does the opportunity for marketers to raise brand awareness and skyrocket their business growth. Connected TV advertising adds yet another medium to get content in front of targeted and highly engaged audiences.

If you are looking to implement Connected TV Advertising in your business feel free to reach out to us to discuss how we can help you accomplish your goals.